Joanna Joof
Jo is a self-taught illustrator and designer specialising in children's books. She has over 20+ years of working in children's book publishing.

Illustrator, painter


Jo is a self-taught illustrator and designer specialising in children’s books.
She has over 20+ years of working in children’s book publishing.



Can you share a brief overview of your creative journey, from when you first started pursuing your creative career to where you are now?

Self taught with inspiration from dad

What inspired you to become an artist, and how did you decide to pursue it as a career?

Enjoying drawing from childhood

How do you balance your creative pursuits with the practical aspects of being an artist, such as marketing, networking, and financial management?

Run a studio and workshops inspiring others to enjoy painting.

What is the most rewarding aspect of being a creative person?

seeing others enjoy and progress

What advice would you give to young artists who are just starting out and considering a creative career?

practice every day, never throw any work away.

How important is it for artists to find their unique style or voice?

very important

How did you discover and develop your own artistic identity?

practice and trying different mediums – finding your strength in one area

Can you talk about the role of failure and perseverance in the life of an artist?

never compare your work to others and learn to take compliments.

What are some misconceptions or myths about being an artist that you would like to debunk?

not sure

How do you navigate the art industry and find opportunities to showcase your work or collaborate with others?

run open workshop and through our childrens books

What are some common challenges artists face in terms of recognition and financial stability, and how can they be addressed?

not sure

What are some common challenges artists face in terms of recognition and financial stability, and how can they be addressed?

not sure

How do you stay connected with other artists and the larger creative community?

by running the studio

Can you share any tips for artists to market and promote their work effectively in today’s digital age?

post regularly on instagram – follow and share

Are there any specific resources, workshops, or organisations you would recommend for young artists who want to further develop their skills and knowledge?

not sure

How do you approach self-criticism and growth as an artist?

take it as constructive criticism

What strategies do you use to continually improve your craft?

practice

Have you ever experienced creative blocks or periods of low inspiration? If so, how did you overcome them?

just leave it – never force it

Do you believe it’s necessary to have a degree in art to succeed?

not for me

Can you share any memorable experiences or achievements in your artistic career that have had a significant impact on your journey?

success with our children’s books

Is there anything else you would like to share with young artists aspiring to pursue a creative career?

just keep practising and socialise with other artistic people

Jo can be found at: https://jonic123.wixsite.com/jo-joof